American online retail giant Amazon which is worth $ 48 billion company has started operations in India with junglee.com, an online shopping site.Junglee is an online shopping service by Amazon which enables customers to find and discover products from online and offline retailers in India and from Amazon.com.
Junglee organizes massive selection and multiple buying options from hundreds of sellers, and leverages Amazon’s proven technologies and millions of customer reviews to help customers make smart purchase decisions.
Junglee has an ambitious vision of organizing selection and buying choices and it’s day one for them. They are relentlessly focused on adding selection and making it convenient for customers to find, discover, and shop anything using their service.
Junglee.com is offering very good prices for mobile phones and books. I Compared two items being offered by junglee.com and flipkart.com. Junglee.com is offering Samsung Galaxy S II for Rs. 28,4000 whereas flipkart.com is offering the same model for Rs. 30,900. Similarly, Junglee.com is offering one book titled Object Oriented Programming With C++ by Balaguruswamy for Rs. 203 whereas the same book is available on flipkart.com for Rs. 239. This initial difference could be due to introductory prices but this newly launched online e-commerce site is going to give very tough challenge to other similar sites being operational in India, because of infrastructure and commercial support of renowned and established Amazon.com.
Amazon in India is mostly looking like a comparison shopping engine. There’s no universal shopping cart (you cannot buy products from multiple sellers in one go) though you can use your main Amazon.com credentials to log into Junglee.
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